Working with galleries is the traditional path for most artists. There’s a level of prestige and validation that’s implied when you’re accepted into a gallery. This was the path I took as a new artist upon graduation from art school 9 years ago. I remember when I received my first gallery representation I was so excited! For eight years I would work with 13 different galleries. My experience with them led to my decision to leave galleries altogether and represent myself in 2019. This choice didn’t happen overnight but evolved over time. I’ve never shared the reasons why I made the choice to leave the gallery system until now. Here are 3 reasons why I left the gallery system. This is my experience so if you’re 100% on board with gallery representation then this article isn’t for you.
1. They Took Too Much Money and Did Too Little
On average galleries take a 50% commission on your artwork. That means if you have a small painting that’s priced at $1,000 I get $500 if they’re able to sell it. You’re also responsible to pay for the framing and shipping out of that cut.
Before you say raise your prices, you should know that most galleries took me on after the crash of 2008 and looking for artwork that was lower priced. Many of them chastised me if I tried to raise my prices. Most wanted smaller lower-priced works because that’s what they could sell. This limited me to painting miniatures and getting a check in the mail for $500 that month from a gallery.
I’ve heard legends of galleries in the past (from the sounds of it during the 80s to early 2000s) that acted as art agents. They would take on artists to build their careers. They’d cover the cost of advertising and do solo or group show events to promote the artist.
This wasn’t my experience. I never once got a solo show no matter how many times I asked. Very rarely was I in a smaller group show. When it came time to advertise in the art magazines the galleries always asked me to fork up the dough to help with the cost of advertising. Very rarely did I ever get a complementary feature of my art in any advertising.
I thought by being in galleries that my work would get seen by qualified buyers. That wasn’t the case. Most of my work hidden away in storage. The galleries had too many artists to represent. Most of the time the same artists got the limelight again and again. If you were a lower tier artist you got closeted. Which meant that no one saw your work to buy it. What’s the point in that?
Galleries now are treating their business as a retail store. Artists are a dime a dozen and they can take on as many artists as they want to without any risk. They’re getting FREE inventory (they don’t even have to pay for shipping). This lowers the incentive to sell it. Most will store it because they don’t want to pay for shipping back. If you pull out of the gallery expect to pay for shipping to get your paintings back.
2. The Future Will Be Without Galleries
In my nine years as an artist, most of the galleries I was in shut their doors. Not able to adapt to the changing economy and the world moving to e-commerce the galleries lamented the loss of a time gone by rather than adapt.
Some are now trying to adapt as they see it’s inevitable, but I think that in twenty or thirty years there will be no galleries left. More and more artists are choosing to represent themselves and sell on their own. If you’re a younger artist I encourage you to consider this possibility. The older established artists can ride this out, but we can’t.
I would get into a gallery and be so excited. Those first sales would come in like a windfall, but a year later they’d start to dry up. It was like the few collectors on their list interested in my work bought and that was all they were going to buy.
The few galleries that sold on the regular shut their doors due to financial struggle. This would leave me losing that little bit of consistent income and no collector list. Poof gone! Like getting laid off from a job you thought was secure. I’d have to scramble trying to figure out where to find that $8,000 a year I lost fast. It was anxiety-ridden.
By 2018, I only had a couple of galleries left. There was no way I could survive on those two galleries. I’d started to sell more and more on my own online to fill in the income gap (which upset the galleries I was in because they weren’t getting that money).
By 2019, desiring my freedom and conflict-free representation I decided to say goodby to the one gallery I was still represented by. I didn’t want to because I had a personal attachment to this gallery since it was in my home state and I liked the family that ran it. I knew I had to leave to be free. I thought they would take it harder, but the next week they had a new still life artist already signed on. That taught me a very important lesson, the galleries are acting as a business and in their best interests and so should I.
I don’t want to put my financial future in the hands of those who will never believe in or work as hard for me as I will.
3. No Connection with the Collector
Many of my galleries were out of state so if I sold a painting I wouldn’t know who bought the painting. The gallery didn’t want you to have the collector list. This was a little bit better at my local gallery where I could actually attend the shows and get to know the collectors. I always enjoyed talking with the collectors and hearing why they bought a painting or where they placed it in their home.
Now that I sell my work myself online I have more of a direct connection to the collectors. It thrills me to know that my work is in good loving hands. I love getting photos from my collectors showing me where they’ve placed the work in their home.
My mission isn’t to be a big name artist, have my work on the cover of every magazine, or sell my paintings for hundreds of thousands of dollars at auction. I don’t have dreams of being in the art history books either. I want to make beautiful paintings that a lot of people can afford to have in their homes. My mission is to preserve beautiful traditional representational art for future generations. I need collectors to do that.
If you’ve bought any of my paintings I want to say a BIG HEARTY THANK YOU! Please send me a photo or your thoughts on the paintings you’ve bought too. If you haven’t found the perfect painting for you yet, then I invite you to keep watching as new work is about to be released.
If you’re on my Collector’s Circle list you get an automatic 10% off any paintings! Use coupon code: 10OFF.
I have some exciting Holiday Sales planned and special extra perks that only you’ll get. Go here to sign up on the list for free: http://eepurl.com/dpg-_9.